The Connected Music Series

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The Goal

Connected Music Series Presented by TD Canada! Join 20 emerging Canadian musicians and content creators at culturally significant spaces across Canada to #stayconnected​ to Canadian art and music.

The Result

The Connected Music Series helped artists by:

  • over $40,000 given to artists of diversity across Canada

  • over $25,000 was paid to hiring diverse Canadian video and content creators

  • 40% of artists were booked for future performances after seeing their streams

  • over 75% of the spaces had an increase in social media awareness and engagement after their performances

  • over 1,150,000 views directly from performances

  • a total of 3,996,900 media and PR impressions